Jesus Calling® holds the attention of millions, yet it lacked a centralized location for new readers to experience the book, and established audiences to share their passion or keep up with the brand.
Clearly Media approached JesusCalling.com as an "experience". People unfamiliar with Jesus Calling are educated through interactive paths and sincere testimonials. Established readers are given simple, effective ways to share their "experience" with the book, explore various editions, send a custom inspirational email, or share via social networks.
Jesus Calling® represents a product line of over 30 unique items. We decided it would be wise to offer a clear and simple way for established and new readers to discover the perfect version of Jesus Calling for them. Our solution was a dynamic "choose-your-path" application which would qualify each reader with a series of simple click to answer questions. As soon as the ideal course of action became evident, the participant would be led to that section of the site.
JesusCalling.com is a robust destination for people with any level of interest in the book or supporting products. The site is mobile responsive, visually modern, and above all a great demonstration of the product.