MP Seminars has been a respected name in software training for decades. Like many built-from-scratch businesses, MP Seminars relied on repetitive data entry, tiresome tasking, and an outdated brand. Starting with the brandmark, Clearly Media streamlined every aspect of the way MP Seminars conducted business.
Once the branding parameters were established, we meticulously examined everything from e-commerce solutions to book production to workflow principles. Products were redesigned to reinforce the new identity and better communicate their unique purposes.
MPSeminars.com received a security upgrade, content management system, and reorganization. Today, visitors to MPSeminars.com can register for a seminar, purchase study materials, read insider tips, register for free training, and submit seminar location requests.
Clearly Media made MP Seminars a sleeker, more capable company by reducing redundant activities and improving consumer perception of the brand. Our job wasn't to create a logo or build a website.
Our job was to make MP Seminars a more effective company.