Build Your Email List with Freebies

It’s no surprise to marketing professionals in the publishing world that a growing list of email subscribers is essential.  You’re likely already doing what you can to help that process along.  What surprises me, though, is how seldom I see this strategy employed using a book’s contents in the introduction or chapter conclusions.  Here’s a case study of what I mean and how it’s worked well for us. Continue reading Build Your Email List with Freebies